Category Archives: Partner Spotlight

This recurring feature showcases our strategic partners and their capabilities.

IdeaScale and Yammer: A Perfect Match

yammerBeginning in December, IdeaScale will be embarking on a new partnership with Yammer. Yammer—the Enterprise Social Network—is a great tool for professional organizations. Structured in a way that is similar to other social networks, Yammer helps facilitate communication across organizations. For example: on Yammer, project groups can be created to share information and documents among smaller teams within organizations, and significantly reduce the number of emails. Polls can be put in place, and fellow members can “like” or comment on work that is occurring.

But let me tell you why IdeaScale and Yammer are perfect for each other; the world changes relentlessly these days, and technology increasingly urges us to be constantly connected to those changes. As a model for this commitment to innovation, both companies are continually adapting their platforms to provide the best opportunities for the businesses and organizations that employ them.

Yammer and IdeaScale are both also invested in sustainable innovation. As the world changes rapidly, those innovations must arise just as rapidly, and the best way to assure that occurs is with a continuous pipeline of ideas. Yammer and IdeaScale create an environment that makes crowdsourcing ideas easier, which in turn makes innovation that much easier.

Yammer and IdeaScale have worked to create such an environment, because of our dedication to the concept of collaboration through crowdsourcing. In that regard, we are something like cousins to each other, with IdeaScale utilizing an idea management framework and Yammer providing social network. For IdeaScale, we each spur crowdsourcing of not only conversation, but fully-developed ideas, and then encouraging the evaluation of those ideas for business sense and resources.

Both companies have a great belief in the importance of agency. Our software empowers participation and input from all stakeholders, a trait on which Yammer also prides itself. As their website conveys, “Yammer gives everyone a voice, letting you seize opportunities to go beyond your job description and share ideas to move you and your company forward.” IdeaScale provides the opportunity for member-generated ideas to rise to the surface based on their merit, as well as input provided on those ideas from all levels. Yammer and IdeaScale both realize that the next big idea could come from anywhere, and strive to provide a receptive platform for that idea.

We are excited to be embarking on this new relationship with Yammer, an organization with a mission so closely aligned to our own. To find out more about the many uses for Yammer, to read customer stories, and find out about pricing, visit their website.

Following the crowd to mobile: Why you need to optimize for devices

Screen Shot 2014-10-28 at 4.54.53 PMThis month, over 1 billion people will use Facebook from a mobile device. Of that billion, 399 million will never see their newsfeed on a computer screen – about 30% of all active Facebook users access the site exclusively through mobile. Mr. Zuckerberg’s ubiquitous social network is not unique in this; last year, for the first time, Americans spent more time on their smartphones than on their computers, and in January 2014 mobile apps surpassed desktop browsing in total share of internet usage.

mobilewebusageWeb usage on mobile devices vs. computers: mobile is already ahead

Everywhere, the importance of mobile is growing. The effect is disproportionately strong in online commerce, where mobile has rapidly overtaken desktop as the primary setting for customer interaction. Companies like StubHub have seen a majority of their traffic flock to mobile, where a ticket is now purchased every 6 seconds. 67% of online consumers say they are more likely to buy from a company whose site is optimized for mobile; 30% are liable to abandon a purchase midway through the process if the shopping experience is not mobile-friendly.

That’s why it’s so important that your online presence is carefully designed to cater to the mobile masses. As much as people love to online shop on their phones and tablets these days, rising expectations or shorter attention spans or the proliferation of choices or some other variable has created a finicky mobile market. It is not enough to simply offer online shopping for mobile – consumers want streamlined, user-friendly mobile shopping experiences that look good, feel comfortable, function smoothly, and inspire trust and credibility.

In a 2013 survey by Jumio, two-thirds of mobile consumers reported abandoning a purchase – half of them because the checkout process just took too long or was too difficult. Another quarter said their purchase failed because it didn’t go through, and still more cited concerns for the security of their payment information. Clearly, despite the ever-increasing importance of mobile, most online retailers aren’t doing enough to maximize the opportunities it offers.

Of course, as with everything, there are exceptions. Florist ProFlowers optimized their website for mobile devices and saw a 20-30% increase in their conversion rate. Not only that, they found that having a well-designed mobile presence increases conversions on desktop devices as well. That’s because mobile visitors are much more likely to return to your site on their computer if they are satisfied with their mobile experience, thanks to high rates of device-switching to accomplish tasks online.

So, are you optimizing your online presence for mobile? Think about the people using your mobile website or app as it is today: are you confident that they would be willing to input their credit card information without hesitation? That they would be able to read your content and descriptions without pinching and zooming? That they would feel at ease navigating through your menus, search results, and product pages?

Or would they be part of the 47% that felt the checkout process was so long and tortuous as to make it not worth their time?

Mobile is too big to ignore. No more crossing your fingers and hoping your website designed for the computer screen will be good enough for the demanding mobile audience. It’s time to listen to the trends and give people what they want: an experience as easy and user-friendly on their phones and tablets as on their computers.

Want to learn more about designing for mobile? TryMyUI is hosting a webinar on The State of Mobile UX November 4th with Chandika Bhandari of Seattle AppLab and Derek Olson of Foraker Labs. Join here:

Gen Z: The Uber Generation

The Gen Z EffectThe post-Millenial generation is changing the face of business, society, our global ecology, and beyond. For organizations that are seeking the innovation edge, the key to their next evolution is likely in eliminating the barriers that separate generations in order to establish an ecosystem of continuous innovation. This is the subject of Tom Koulopoulos’ and Dan Keldsen’s The Gen Z Effect: The Six Forces Shaping the Future of Business. We had the good fortune to interview one of the book’s authors, Dan Keldsen, today. The following is our interview.

IS: The book is The Gen Z Effect, but could you introduce us to your authors?

DK: The Gen Z Effect comes as a result of a 20+ year friendship, the first 13 of which were directly working together as the CEO (Tom) and CTO (Dan) of Delphi Group. This is Tom’s 10th book, and Dan’s 1st. They both share a lifelong love of learning and researching the cutting edge of technology, where it’s been, where it’s taking us, and how we and our businesses can make the most of it, together, right now.

IS: Your book is designed to be share-able, tweetable, and consumable in multiple formats. I love that there are even points in the ebook that are designed to be innately shared on social media. Could you distill your book into a tweet summary here?

DK: In under 140 characters:

Generational stereotypes are lazy lies. Learn, work, fund & create together. Leverage behavior not labels to win. #GenZ

IS: You say in your book that there isn’t a particular birth date for Gen Z, but a set of behaviors that are associated with members of that generation. What are the behaviors that characterize as Gen Z behaviors?

DK: With Gen Z, we’re saying that we’ve reached the point in history when Gen Z is effectively the last generation. With Gen Z, we are Breaking Generations down as the long-held myths that they are, and that frees us to look at the behaviors that we’re ALL exhibiting, led by Gen Z, and picked up (or revealed) by prior generations.

The behaviors springing from The Gen Z Effect are summed up in the Six Forces we’ve identified:

Breaking Generations: facing the imminent and immensely disruptive population redistribution that equalizes the number of humans globally in each of the thirteen five-year age groups from birth to sixty- four. (i.e., ages 0–4, 5–9, 10–14, . . . 60–64)

Hyperconnecting: moving toward exponential hyperconnectivity among people, computers, machines, and objects.

Slingshotting: exploiting disruptive advances in user experience and affordability that turn what was the cutting edge of technology into the norm, allowing large segments of the population to catch up, seemingly overnight, with technology pioneers.

Shifting from Affluence to Influence: leveraging the ever increasing ability to influence world events through communities that cut across age and other demographic boundaries, without the benefit of access to large pools of capital.

Adopting the World As My Classroom: pushing toward global availability and affordability of education through all levels of schooling and for any age.

Lifehacking: breaking through barriers, taking shortcuts, and other- wise outsmarting the system so that we can focus on outcomes rather than processes, making meaning and purpose the center of our personal and professional experience.

Without going into exhaustive detail on all of the behavioral examples we cover, some samples of the behaviors that result from the Six Forces are:

Breaking Generations = dropping the assumptions that you’re too young to lead/manage, raise capital, or have “good ideas” or that you’re too old to get new technology, new behaviors, etc. Everyone can and will contribute or participate, if they see a reason to.

Hyperconnecting = with smart phones in almost every hand (in developed countries, and quickly rising in developing countries), there is almost never a time when you could legitimately not have direct access to the information or people that you need. This may mean we are impatient for instant gratification, but it also means we are able to make faster decisions, learn things more rapidly, and connect nearly instantly with people almost anywhere on the planet. The time when there was life BG (Before Google), seems almost impossible. How did you get anywhere? Meet up with anyone? Know what restaurant to go to? How to fix a flat tire?

Slingshotting = one of the significant behavior changes is that touch interfaces, wireless networking, and voice controls, have made what used to be very user-hostile technology, into something that is literally “always on” your person, by your bed, in your pocket. When people who have never owned a computer, throughout the 70s until now, are suddenly walking around with them in their pocket, it’s easy to see that we have a whole set of behaviors that are truly across all generations. Technology doesn’t have to be expensive, hostile, and only for the early adopters – we’re on the cusp of a completely different technology revolution now that everyone expects great apps in the palm of their hand, that work instantly and with minimal effort.

IS: In The Gen Z Effect you spend time talking about how employee engagement should be a top priority. But could you spend a minute talking about why it is so crucial not just to the employees, but to the enterprise itself?

DK: I’ve found that it’s dangerous to only look at issues from the “company first” perspective, that’s why so many “corporate initiatives” fail (particularly technology-driven social/collaboration and innovation initiatives). The employees are disengaged from the entire process, and there is quite literally nothing in it for them. It falls out of the sky, with poor internal marketing/sales (aka internal communications), and the “corporate transformation” rolls off of the disengaged employees, like water off a duck’s back.

So a significant portion of The Gen Z Effect from a corporate perspective is that you need to look at what EVERYONE is looking to get out of their work, life and the business itself. Executives and human resources departments may often say that “their people are their most valuable assets” – but that myth has been exploded so often that it’s easy to be cynical and treat such mantras as veiled threats that you actually are, as it turns out, replaceable.

The reality is that nobody is irreplacable, companies don’t last forever, and lifelong employment is a thing of the past

But… despite the doom and gloom of what passes for news these days, there are far more opportunities available for people than at any time in history.

This is all thanks to forces like Lifehacking (specifically crowdfunding as way to unleash capital from the largest pool of investors possible) , crowdsourcing), Hyperconnecting (social networks, data networks), and life-long learning opportunities, at prices and quality that have never been seen before).

IS: What does innovation look like in a post-generational world?

Innovation is no longer limited to the lone entrepreneur or strictly for the Research and Development department. With the rise of the app economy, crowdfunding and crowdsourcing of and by employees (at work within companies like IBM), and the employee-to-employee learning opportunities spreading across Silicon Valley companies and beyond, innovation is now open to everyone, inside or outside of work.

IS: Do you have a greatest hope for Gen Z (bearing in mind, of course, that the exponential problems and solutions are beyond the ken of our own generation)?

DK: That we continue to break down the myths of the generational gaps we’ve been told that divide us, and forge the kind of strong, cross-generational teams that we’ve found throughout our research, pulling the best from the youngest and oldest among us alike. Only by doing that will humanity will be able to solve the great challenges that lie ahead.

If you’re interested in learning more about the Gen-Z effect, pre-order your copy today and receive a special offer from IdeaScale.

Going further with crowdsourced user testing: The System Usability Scale

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Opening your ears and eyes to input from every level is critical to staying innovative – a lesson the folks behind TryMyUI put into practice with crowdsourced web usability testing that connects businesses and organizations with real users and their concerns and insights. Video, audio, and written feedback are all invaluable in optimizing your website for the customer, but they don’t fill all the gaps in your self-understanding.

Imagine an Olympic swimmer that watches video to improve his form, invests in the newest and most advanced swimwear, and trains in the best of facilities. Every time he beats his personal record, he is making progress; but it’s hard to know what that progress means until he compares his time to the other top swimmers’ personal bests. In the same way, it is easier to understand and make the most of usability feedback when it is placed in the context of the bigger picture – How does your website chalk up to the myriad others? In what aspects is it stronger, or weaker? Grounding your user feedback in a broader context allows for a complete understanding of the nuances of not just your own system, but also of the global system of which it is a part.

Fortunately, a tool exists already that has been used for decades to this very purpose. The System Usability Scale (SUS) is a widely respected questionnaire that quantifies and standardizes usability data, allowing UX researchers to make meaningful comparisons between feedback that, in its video/audio form, is subjective and non-measurable. Today something of an industry standard in the usability field, SUS has long been a favorite for its simplicity and accuracy: ten questions, a five-point “strongly agree” to “strongly disagree” response system, and a quick scoring algorithm yield an extremely reliable score for your website on a scale of 0 to 100.

1. I think that I would like to use this system frequently.
2. I found the system unnecessarily complex.
3. I thought the system was easy to use.
4. I think that I would need the support of a technical person to be able to use this system.
5. I found the various functions in this system were well integrated.
6. I thought there was too much inconsistency in this system.
7. I would imagine that most people would learn to use this system very quickly.
8. I found the system very cumbersome to use.
9. I felt very confident using the system.
10. I needed to learn a lot of things before I could get going with this system

SUS response scale

With thousands of previously documented uses to compare to, SUS gives you a solid idea of users’ overall satisfaction with your website, and can even be broken down into usability and learnability components. The percentile ranking contextualizes your raw score, allowing you to understand how your site performs relative to others; and some researchers have tried, with some success, to map adjectives like “excellent,” “poor,” or “worst imaginable” to individual scores for extra insight.

SUS quartiles and adjectives

By various accounts, the mean SUS score hovers around 68-70.5 (a score that roughly corresponds, as it happens, to the adjective “good,” though falling quite short of “excellent”). Normalizing score distribution with percentiles therefore makes a 68 (or a 70.5) into a 50% – better than half of all other systems tested, and worse than the other half.

Though described by its inventor as a “quick and dirty” measure, studies have found SUS to be among the most accurate and reliable of all usability surveys, across sample sizes. It has today become one of the most successful metrics for quantifying system satisfaction, with thousands using it to gauge user-friendliness over a wide range of products online and off.

It is these qualities that make SUS so key in getting a holistic picture of your website. By aggregating and synthesizing a diverse array of tester responses into a concise portrait of website usability, SUS brings a deeper understanding of what your user feedback really means. If individual test videos are the trees, SUS shows you not only the forest, but the entire ecosystem into which your system fits; with a widely-trusted industry standard to rely on, you can take a step back from your own company and see how you fit into the broader world that surrounds you.

To learn more about the System Usability Scale and its application in UX research, join TryMyUI and Measuring Usability’s Jeff Sauro for the SUS Webinar on October 9.


Inteligencias Improves Processes, Products and Services

 marcelInteligencias is a  Mexico-based consultancy that works with companies in both the public and the private sector. Recently, Inteligencias joined the IdeaScale partner network and is applying IdeaScale in some new and interesting ways. IdeaScale had the opportunity to chat with Marcel Julien and asked him to answer a few questions. You can learn more about Inteligencias and IdeaScale below.

IdeaScale: Tell me about yourself and your role at Inteligencias.
Marcel Julien: My name is Marcel Julien, I hold a Bachelor’s Degree in Political Science and an MBA in Economic Intelligence, I am the cofounder of Inteligencias as well as its  CEO.

IdeaScale: What separates Inteligencias from other consultancies?
MJ: Inteligencias holds in its DNA the full meaning of the words “competitive” and “innovation” put together. Our trademark value lies in the way we select and apply competitive intelligence methods to the social innovation field and framework. Information is the core material of our services and our partners are those who deliver the best technologies that deal with information on the market. This is why we partnered with Ideascale as a crowdsourcing tool for organizations and governments.

IdeaScale: How do you see your clients using IdeaScale?
MJ: Ideascale is a power tool that offers a virtual space for feedback within users. It is a powerful tool for improving our clients’ processes, products and services through feedback. We see it as a space where ideas do not get lost; it grasps and channels them effectively through questioning and planning.

IdeaScale: What do you think the future of collaborative digital engagement will be?
MJ: Digital Collaboration is a bi-directional responsibility. The more we get used to digital collaboration, the more crowdsourcing tools like Ideascale will find their legitimacy. You cannot ask for feedback without effective tools that have enough capacity to integrate that feedback, and therefore to engage clients into integrating its results into their processes, products and services. Digital collaboration is in its early stages; this is why we are honored to work with Ideascale to enhance collaborative digital engagements.

To learn more about Inteligencias, visit their website.
For more information on the IdeaScale partner program, click here.

Partner Spotlight: Peoplerise on a World without Creative Boundaries

alessandro2Peoplerise has a mission to build engaged and high-performance organizations. Now Peoplerise has joined IdeaScale’s partner network and is applying IdeaScale in some new and interesting ways. IdeaScale had the opportunity to chat with Alessandro Rossi and asked him to answer a few questions. You can learn more about Peoplerise and IdeaScale below.

IdeaScale: Tell me about yourself and your role at Peoplerise.
Alessandro Rossi: A warm “hello” to the IdeaScale community and thanks for this interview. I’m a management consultant with a deep passion for helping people and organizations learn and move forward at Peoplerise. I’ve always been a sort of marketing “geek” and that’s probably why I see a strong connection between the marketing and  people management fields. In the end, both customers and employees are “People”, and as we say in our Peoplerise payoff: people will always be essential! That’s why, among other tasks, I’m also in charge of constantly scouting easy tech tools that bring customers approaches in the internal field of the organization: employees.

IS: What separates Peoplerise from other consultancies?
AR: We are internally organized in an innovative way that allow us to deliver continuous innovation to our clients. We have no hierarchy, we’re a hub of brains and we see leadership as a way to boost the individual and collective creativity. That’s why we can offer cutting-edge solutions that incorporate all the new trends such as big data, gamification, crowdsourcing. These are all generated in line with our core values: love, vision, design, simplicity, execution, easy tech. And that’s where IdeaScale comes in!

IS: What does it mean to prioritize engagement AND performance?
AR: That’s the basic assumption of our innovation. We see in the business world two typical patterns: on one hand we see projects just focused on performance, forgetting the roots from which performance grows; on the other hand, we’ve seen too many approaches in the people management consultancy just focused on engagement.  It’s linking the two objectives and having constant attention to engagement and performance on an individual, team and organizational level, in order to drive sustainable, long-lasting results.  Every piece of innovation we create must balance both engagement and performance. It’s like a farmer: you need and you’re expected to deliver a new plant (performance), but your work is improving the quality of the invisible soil (engagement) by working on the visible topsoil that link the two.

IS: How do you see your clients using IdeaScale?
AR: We have an “agile” approach where the importance of co-creating the “new” with all people involved in change is central to project success. We see IdeaScale as a great tool to help organizations in prototyping and co-creating the “new” with their employees, focusing, of course, on both engagement and performance.

IS: What do you think the future of collaborative digital engagement will be?
AR: I have no sure answers for this! I think that the world all around us is in a deep pattern of transformation and we’re entering  an era in which all  three words you mentioned are fundamental: “collaborative,” “digital,” and “engagement.” We are moving through a change that will probably view the customers as partners for innovation and employees as more of a creative class rather than just an operative one. Collaboration will probably happen out of the organizational boundaries linking all People in a world made of employees and customers all together: employees will be customers, customers will be employees.

To learn more about Peoplerise, visit their website.
For more information on the IdeaScale partner program, click here.

The Advaiya IdeaScale Hackathon: Ten New Applications

Screen Shot 2013-08-19 at 3.10.18 PMAdvaiya is a partner who specializes in both technology and innovative strategy. They serve both small businesses and as well as Fortune 100 companies like Microsoft and Google. When we were first advancing our IdeaScale partnership program and working with Advaiya, they presented the idea of a Hackathon in which they would challenge their developers to create new applications on top of the IdeaScale technology. That’s how confident they are in their talent: they can take innovation management software and innovate on top of it on any given day.

Because IdeaScale is a platform that is meant to be lightweight enough to apply in multiple formats with various goals, we thought it was a perfect fit for a Hackathon. After all, developers have already done a lot of work to apply the IdeaScale API in different formats.

Screen Shot 2013-08-19 at 3.09.54 PMSo, just a few weeks ago, the Advaiya office opened its doors on a Saturday morning to accommodate ten teams that built ten new applications. The caffeine and snacks were present in abundance throughout the day and at the end of eight hours, there were ten new ways to use IdeaScale. Some of the new applications developed in the Advaiya hackathon include an SMS gateway, a sentiment gauge, and a parenting solutions website.

Watch a video with highlights from the event here.

How would you adapt the IdeaScale technology? What truly defines innovative thinking within a company like Advaiya?

Advaiya: Setting Challenges, Shattering Expectations

hqdefaultThis interview is part of a regular IdeaScale spotlight series of our partners. In the past month, you’ve heard from OneLogin and HapYak, but today we are highlighting Advaiya – a digital consultancy that provides strategy consulting, technical and marketing content, training and evangelism, software development, staffing and creative services to clients around the globe. Last month, they hosted an IdeaScale Hackathon where Advaiya team members collaborated to build usable apps on top of IdeaScale technology. We had the opportunity to ask Manish Godha, CEO of Advaiya, some questions and you are invited to read the interview below to learn more.

IdeaScale: Tell me about yourself and your role at Advaiya
Manish Godha: I am a technology enthusiast and have always found the transformational impact that technology and business have on each other to be deeply fascinating. This has spurred the passion – which we share across Advaiya – around solution-oriented technology marketing, the business value of technology, enterprise architecture and technology-led innovation. These are all fundamentally connected aspects, which have always been our focus areas. I am working as the founder and CEO, to continuously provide high value services and products to our customers while continuously building our intellectual assets, viz., our people, partnerships, relationships, IP, capabilities and process maturity. I believe we are uniquely placed to enable organizations to grow and leverage their innovation potential. Our experience with innovation processes, relationship with IdeaScale, technology platform capabilities, and an overall orientation towards innovation make us a very valuable partner to organizations looking at enabling effective innovation.

IS: What is Advaiya and what distinguishes it from other consultancies?
MG: Advaiya is a technology, marketing and business consulting firm working towards our clients’ goals around technology led innovation, consumer experiences, marketing effectiveness and enterprise productivity. Our uniqueness lies in the ability to provide an empowered, managed and enabled combination of skills – technology, business consulting and creative. Our ability to effectively meet our clients’ goals is also derived from our vast experience of working for demanding large companies to highly innovative start-ups. We have had an excellent track record of rapid skilling in emerging technologies, new domains and innovative technology application.

IS: What is the Advaiya Hackathon?
MG: We organized an app Hackathon on Saturday, 27 July, 2013. This was sponsored by IdeaScale. Advaiyans were invited to team-up and develop new innovative apps on the IdeaScale platform. At the very heart, Advaiyans have been technology enthusiasts, and always welcomed opportunity to learn and create something new. This hackathon was aimed at providing a platform to showcase their skills related to innovation, development and creative, and highlight their caliber. With 10 teams participating (33 members in total) in the hackathon, the event saw huge enthusiasm. There was a palpable confluence of great energy, collaboration, patience, agility, and fun. Everyone showed extra-ordinary zeal in competing and turning their innovative ideas to real working apps.  A range of thoughts were shaped to innovative apps including having sentiment analysis on ideas, SMS based submission of ideas, integration of IdeaScale with project management, IdeaScale chrome extension, real-time information visualization, social analytics, etc.  Creativity and technical dexterity were imminently visible. Overall great fun, and great ideas!

IS: How has Advaiya made use of IdeaScale?
MG: Advaiya’s relationship with IdeaScale includes that of a partner, vendor and user. Our innovation practice leverages the powerful platform of IdeaScale to provide solutions to enterprises in this area. We act as resellers and consulting partner to IdeaScale for India market. We have also been working on a few projects around creating a bunch of extensions to IdeaScale particularly on Microsoft SharePoint. And, we have also been using IdeaScale internally to gather and discuss ideas around our key investment areas. Thus we have ongoing campaigns to gather what can be done to enhance our intellectual assets – people capabilities, or operating infrastructure and processes, for example. We have collected, discussed, and executed on many ideas including what marketing activities we should be doing and how we can better organize trainings. Advaiya also contributes to “Advantage Udaipur,” a program which highlights and facilitates innovative businesses in Udaipur and we have setup a public community on IdeaScale for this as well. We are collecting, discussing and, as ideas gain currency, involving the appropriate institutions to further them.

IS: How does Advaiya prioritize innovation in its solutions?
MG: Innovation has been one of the important pillars of our positioning and differentiation. We have been able to be innovative internally – build innovative solutions, add capabilities, engage in new conversations etc. – and been helping our clients with innovation projects. Our cultural orientation has been towards what we call, ‘something new and different’. We have worked for Microsoft, for example, to build new use cases around emerging technologies. We even created innovation management solutions covering the aspects of collection, prioritization, and execution. At all times, it has been largely informal and ingrained in how we approach any initiative. People come together, discuss ideas, and we naturally favor ‘something new and different’. But, we have also realized that we need to be a little more organized to be able to fully leverage these innovation tendencies. We have put in place internal tools and programs, like IdeaScale, social, hackathons, scheduled idea talks, etc. We are banking on IdeaScale platform to not just accelerate innovation at company level but also to drive innovation into our customer engagements, and solution initiatives.

IS: Any advice for companies looking to crowdsource?
MG: Three key factors: participation, recognition and execution. I do not believe that crowdsourcing would lead to great ideas immediately – it leads to great innovation by building a culture of innovation. What this means is overall and widespread recognition of need and empowerment to innovate, ability to build on each others’ thoughts, innate appreciation of business drivers and imperatives, and trust in the system. It is obvious thus it is critical to market the crowdsourcing initiatives across to community to gain attention and to engage. Recognition mechanisms within crowdsourcing platform (say, IdeaScale) have to be augmented with organizational and social activities like rewards, executive participation, inclusion in performance management processes and so on. And, most of all, if the crowdsourced ideas are not acted upon, the overall initiative will dither away. Visible execution with, possibly, participation of the contributors is vital.

To learn more about Advaiya, visit their website.
For more information on the IdeaScale partner program, click here.

Show. Then Tell. Introducing Video Ideas for IdeaScale


This following article is a guest post by Cass Sapir at HapYak, one of IdeaScale’s latest and greatest partners.

With Video Ideas, you can add comments, drawings and links on top of any video.

Have you ever heard the phrase “a picture is worth a thousand words”? So many of our best ideas take the form of images in our brain. It’s the way we think, the way we process new information, and the way way we innovate.

We love the use of images here at IdeaScale to convey ideas. And now we’ve got an amazing new tool for all our users that’s going to change your life (OK, at least the part of your life that’s dedicated to IdeaScale.)

It’s Video Ideas. We’ve partnered with HapYak – the interactive video company – to add this new tool. What you do is add comments, links and questions directly on top of a video.

Have an idea for a new software feature? Show it on a video of the software itself to demo how the software can behave! Trying to make your office more sustainable? Grab your phone, record a video tour through the building and flag where all those recycling bins, skylights and green spaces can go. Health care, product development, education, open government. Almost any area can have ideas that are easily shared by commenting on video.

How To Add a Video Idea


1. Copy Any Video URL

Go to YouTube, Vimeo or any other video on the web. Copy the link.
Note: You can also record a video of you using your computer using QuickTime (v. 10). Go to “File – New Screen Recording” to do so. Then upload that to YouTube or your own video hosting provider.

2. Go to
Click “Add Video”. Paste the video URL.
You can now add comments, drawings and links directly to any part of the video.

3. Copy the HapYak URL and paste it into the description field of your new idea.
That’s it. Your video, complete with all your added comments, will now be seen by everyone voting on your idea.

Try it out. It’s pretty cool. Let us know what you think of Video Ideas.

We Couldn’t Be Happier with HapYak

hapyakLast month, IdeaScale announced that amongst a slate of new offerings that we were also pleased to introduce one of our latest integrations: with HapYak videos.

True, IdeaScale has been promoting and enjoying many of our new partner integrations lately, but what’s really exciting about HapYak is that not a lot of people know that they have the capability to create interactive videos easily on their own. Maybe you haven’t even heard of HaypYak, yet. Allow us to introduce you:

HapYak launched in 2012 with the mission to “set the standard for social video sharing by empowering people to experience videos on the web more like they do together in person: with remarks, insights, opinions and personality.” Once you’ve signed up for HapYak’s technology, you can add comments within video, relevant links, even polling for users to take as they view the clip. It’s rich data, but pop-up video style.

But here’s why they’re perfect for IdeaScale. A lot of our members enrich their content with illustrative video examples for new products, competitive research, their own video pitch of an idea, and more. HapYak videos will better allow these artifacts to become rich sources of information without any need for special editing.

How do you foresee yourself using HapYak? How else can HapYake help organize crowd conversation?