Author Archives: Vivek Bhaskaran

Reserve Your Spot for Our Vendor Risk Management Webinar!

Get tips from our panel of C-suite executives on how to mitigate risk when choosing vendors using the “Trust but Verify” approach.

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Tuesday, June 27 · 11:30am pdt

Trust, But Verify: The Evolution of Vendor Risk Management for Today’s Organizations

Register now!

Hi Coda,

How can you be sure you’ve picked the right vendor? This is a question that business leaders often struggle with—and over the last few years, delegating business needs to vendors has become increasingly easier. Although this act of delegating can improve our experiences in a variety of ways, many of these vendor products and services are directly associated with some security risk to user data.

Join us this month as we discuss Vendor Risk Management with our panel of experts: Paresh Amin, Information Security Officer at Conduent; Ryan Murphy, Information Security Manager at the Irvine Company; and Vivek Bhaskaran, CEO at QuestionPro.

Here’s what you’ll learn:

  • The evolving regulatory landscape regarding Vendor Risk Management, and the practices organizations are adopting to meet these more stringent demands.
  • Current challenges, trends and strategies to effectively build and maintain your Vendor Risk Program.
  • 5 things you can put into practice immediately to start forming the foundation of solid Vendor Risk Management program.

Mark your calendar—we will be holding this discussion on Tuesday, June 27th at 11:30 AM PDT. CLICK HERE to register! Even if you’re unable to attend, register now and we’ll send you the recorded webinar as soon as it becomes available.

Register Today!

QuestionPro, Inc. 1200 Park Place, Suite 290 San Mateo, CA 94403 USA You received this email because you are subscribed to Marketing Information from QuestionPro, Inc.. Update your email preferences to choose the types of emails you receive. Unsubscribe from all future emails

Making surveys lovable again with real Conversations!

We are pleased to introduce Conversational Forms, powered by Artificial Intelligence.

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Hi Coda,

Who doesn’t like filling out surveys? Most people.

It’s true and we both know it. The fact of the matter is, when it comes to surveys, you love to view the responses and gain insights far more than your respondents love to complete them.

Here at QuestionPro, we are making surveys lovable again by introducing Conversational Forms- powered by Artificial Intelligence! We want your respondents to “answer a survey have a real conversation” with you in real-time, and love it!

You can try our new survey chatbot for FREE and start having real conversations with your users visitors and receive valuable feedback and insights!

Try it out and let us know what you think!

Get Started

Sincerely,

Team QuestionPro

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QuestionPro, Inc.

1200 Park Place, Suite 290

San Mateo

CA

94403

USA

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Employee Engagement & Satisfaction – Redefined

Hey – I wanted to send you a quick note on a webinar we are putting together to launch our latest employee engagement and satisfaction measurement tool – FlashLet. This is as much a of a new concept as it is a software offering – a ridiculously simple way to measure, track and react to how employees feel on a weekly basis.

We are calling this tool FlashLet. We are organizing a launch webinar tomorrow (Thursday) at 11AM PST / 2PM EST. We’ve been piloting this concept with a few companies here in Seattle as well as other startups in the Bay Area and San Diego. The response has been very positive so far and we’ll be sharing the high level results of our pilots so far.

I would love for you to join the webinar tomorrow : Link below:

http://news.surveyanalytics.com/employee-temperature-webinar

BTW – Two cool things we are planning on doing :

a) We’ll be giving out a 10 free copies of “High Performance Management” – by Andy Grove (Intel Co-Founder) – I’ve been really fascinated by OKR’s and radical transparency concepts recently. I highly recommend that book…

b) After the webinar we will all jump into a live discussion / conversation where you can get feedback and talk to the CEO’s of 3 of the companies / partners we’ve piloted FlashLet with already. The CEO’s of IdeaScale, QuestionPro and of course SurveyAnalytics itself will be there to participate in the conversation!

Thanks and have a great evening…

-Vivek Bhaskaran

Individualized Mass?

Am I the only one that finds irony in the fact that thousands of people stand in the SAME line to buy the SAME device from the SAME company at the SAME price because said device allow them to enjoy personalized and individualized experiences?

Is there not irony in the fact that companies that offer personalized experiences on the web still sell advertising with a bulk, homogeneous calculus called CPM?

Will the next generation of Marketers win awards for rediscovering the “mass market?”

Has there been a paradigm shift towards individualized Marketing or is this just another cyclical fad?

I honestly think the jury’s still out.

Romi Mahajan · President – KKM Group

KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.

To ask or not to Ask? That is the question

There are two broad schools of thought – "Listening to you customers is the most important activity you can do" and the proverbial Henry Ford quote – "If I asked my customers what they want, they simply would have said a
faster horse."

I came across a couple of very thought provoking ideas and discussions:

TED Conference – Malcolm Gladwell talks about Howard Moskovitz – how he changed the way Consumer Packaged Goods companies did segmentation and cluster analysis:

http://video.google.com/videoplay?docid=-6449479356304659254

The final analysis from my standpoint is – Asking customers what they want vs. analyzing their needs. Obviously the latter is actually what you really want to do. In our own businesses, we come across many clients every day that want "feature x" – We also have to think hard about _why_ they need feature X – that is the larger question.

942c51593546464fcc358dd1e028a645?s=48&d=identicon&r=GVivek Bhaskaran
President and CEO – Survey Analytics
As head of privately held Survey Analytics, Vivek is responsible for all aspects of strategy and direction.

researchaccess.com/vivek

Green or Gold?

Romi Mahajan · President – KKM Group

KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.

The Corporate World is awash in a Gilded-Green. The Green is clear- environmental sloganeering; the Gold is equally clear- profit. The conflation of the two, money and morals, is a tricky one and ultimately rings disingenuous. That the relentless pursuit of profit and single-minded devotion to economic growth has directly lead to anthropogenic climate disaster cannot be forgotten nor should the baby-steps being taken by corporations be trumpeted as a new, sustainable mode.

When things seem to clear to us, too obvious, too comfortable (for instance that we can continue to make super profits and protect the planet) they should be suspect.

When someone tells you to buy a carbon offset and that too charges a nominal amount to do so, it should be clear that huge problems cannot be remedied by easy steps.

When oil companies broadcast commercials about their fierce love of the environment and simultaneously invade the Earth more deeply to find what’s left of the Planet’s oil, one should realize immediately that they are attempting to dupe us.

Until it’s too late.

Marketers and PR Professionals are carrying much of the water for these deceptive forces. That we do so is blight on our profession.
The status quo is not a good one.

And sooner or later we’ll need to retrain ourselves. We’ll have to be able to speak to the Press or to large audiences about our shrinking companies and our reduced profits. We’ll have to boldly discuss measures we take to ensure our workers’ health and welfare, to in fact increase our spending on things that matter. We’ll have to talk about these things with our characteristic verbal dexterity and smiling faces.

The good news is it won’t be subterfuge. Because when we discuss these things, we’ll know at a deep level that we are talking about security, sustainability, and the real possibility of progress.

When will this switch happen? The sooner the better.

Victor’s Justice

Romi Mahajan · President – KKM Group

KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.

At the edges of the Law is the notion of “Victor’s Justice,” that the victor in a war applies different rules to the behavior of his enemy than to himself. In the famous Nuremberg trials, the Allies exempted certain aspects of the bombing of civilians from being designated “War Crimes” because they themselves had indulged in this while prosecuting the War. Similarly on the other side of the Globe, in the Tokyo Tribunal, the dissenting judge Radhabinod Pal accused the Allies of applying Victor’s Justice by retroactively declaring certain activities of the Japanese Accused to be illegal.

Related to this is “Vae Victis” (To the Vanquished One, Woe), that the loser must face severe consequences including the post-facto abrogation of treaties and other agreements by the Victor.

Stripped of complex garb, these concepts are known well to people in the world of Business. In this world, a common situation is analogous to the dispensation after a war: the winner in a battle for market share gets to impose its rules on the less fortunate and the loser has to face dreaded consequences including bankruptcy.

But in matters of perception, Victor’s Justice plays out in an equally fundamental way. In Marketing, we see it all the time.
When a company does well in the market and makes a lot of money, we tend to think of its Marketing as high-quality; when a company loses in the economic game, we tend to think of its Marketing as poor. At the time, however, the Marketing artifacts are built, we aren’t able to make the same sort of definitive judgments because we think of good Marketing as that which has led to success, while success is determined after a period of time has elapsed. In other words, we have no pure way of judging Marketing as we might, for instance, be able to find a poem beautiful even before it has found success by way of publication or wide-dissemination.

We do this because we believe in Victor’s Justice despite its patent unfairness and the obvious tautological flaw- success implies successful marketing because successful marketing leads to success.

We apply our rules ex post facto and never form a corpus of “truth” to which we stick. That is why Marketers are themselves lambasted- because we also shift our ground.

When will we have the courage to stand up for the defeated, to be able to declare a piece of marketing that has not led to commercial success still a great piece of marketing?

Marketing’s Boll Weevil?

Romi Mahajan · President – KKM Group

KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.

Those interested in US history will remember the devastating impact the Boll Weevil had on the cotton-based Southern-Economy in the early 20th century. In the thirty years from the Weevil’s appearance in the US to the height of its spread, 600,000 square miles of territory were infested, wreaking havoc on the monoculture in the Agrarian South and prompting one of the largest shifts of population in the history of this country.

The city of Enterprise, Alabama, however, erected a Monument to this pest in 1919 since it, in their perception, heralded an era of Economic Prosperity. The Boll Weevil infestation is thought to be the precipitating force behind the South’s creation of a more complex, diverse economy.

Shocks to the system, while painful to endure, can engender positive change.

So what is Marketing’s Boll Weevil? The Internet? Measurement? Recession?

What are your thoughts?

Marketing’s Acupressure Problem

Peanut-Buttered Marketing has little hope for success. Marketing that stems from the “meridian” philosophy of early Chinese medicine is the only real way to go. In Acupuncture and Acupressure, certain nodal points in the body are located as “meridians” that when stimulated have far-reaching effects throughout the body. Marketers need to know the acupressure points in their ecosystem if they hope to ever show the results they claim they can. Spreading marketing evenly, while understandable, is by and large a failing proposition.

Consider the following problem: Let’s say you are CMO of a company that wants to get Developers to write applications for your new Mobile operating system. You want to incite action and participation from Developers by getting them to change their perceptions of your company and your competitors. Where would you spend the bulk of your marketing efforts? Well, clearly, you’d spend resources in Silicon Valley, the well-known “headwaters” of perception in the world of technology and home to Apple Corporation, maker of the iPhone and incumbent perception-leader in its space. It would be foolish to spend equal amounts in the Valley and in, say, Los Angeles though the latter is a bigger market.

Continue Reading…

Romi Mahajan is President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.

India 3.0

India 3.0 is here.

India 1.0 was all about cost and the 24 hour workday. India 2.0 was about large project efficiencies. India 3.0 is about global talent management.

In speaking with Srivats Srinivasan, CEO of Nayamode, a marketing services company based in Redmond, WA, I crystallized my thoughts about the changing order of what I call “Advantage Priorities.” [Full disclosure: I am an Advisor to the company.]

The term Advantage Priorities refers to the method of enumeration of the relative advantages that different facets of your Business Model confer to your company. India 1.0 was about the advantage of cost savings and of a perpetually productive workforce. India 2.0 was about the advantages that large, skilled, non-payroll virtual teams can add to efficiencies. India 3.0 is about the ability companies have to leverage a robust and dynamic global talent pool to provide the right talent for the right project, while simultaneously upgrading projects and skill-sets.

Continue Reading…

Romi Mahajan is President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.