Why to Buy an Open Innovation Platform

cirtixAre you considering utilizing an open innovation platform within your organization? Are you planning to build that platform yourself?

Well, you might want to reconsider whether the decision to build your platform is the best one for you. A recent IdeaScale case study focused on Citrix, a multinational software company, which has had a company mandate in place since 2001 to gather internal and external new ideas.

After outgrowing the previous model of feedback via email, Citrix decided it made the most sense to implement an open innovation platform. Like many other organizations, Citrix had it in mind to build and use their own platform. It makes sense, right? They’re already a software company, and they surely have all of the skills needed in order to create something of that nature.

However, Citrix quickly realized that their company-built platform was not as feasible as they imagined; most notably, the costs of maintaining the system were much higher than anticipated. But Citrix was in luck, because they found IdeaScale and never looked back.

In addition to the cost-considerations, there are five other big reasons that it might make more sense to buy—rather than build—your open innovation platform:

1. Less time to market implementation.
2. IdeaScale provides the experts for troubleshooting and maintenance.
3. Greater agility to customize, and less time to do so.
4. Increased ability to scale up or down as needed.
5. Higher probability of polished and aesthetic end product.

What more do you need to convince you? You can read more about Citrix and their experience with IdeaScale in this recent case study.

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