One of the most important reasons that IdeaScale hosts the IdeaScale Open Innovation Awards is to be able to learn, share, and develop industry-leading best practices that we can share with our subscribers our the broader innovation community. We learned a lot from our winners last year, because the layered creativity on top of standard best practices and there are a few of them that we want to share on here today.
A Well-Defined Process Is Linked To Measurable ROI. Whether it was about an engagement strategy or the ability to assess company savings, the communities that had defined their process well were able to report real results. We think that means that a company with a great pre-launch strategy is going to be better able to articulate their success in the end. Plan accordingly.
The Magic Combination of Online and Offline. The most successful solutions were great at crossing the bridge between online and offline communications. Not only would they promote their community digitally, but they would also showcase it in employee roadshows or have a real wall featuring innovative ideas from the community.
Time-Limited Challenges Create Urgency. Even when the goal is ongoing innovation, adding a deadline often helps people get excited and involved. Someone once told me that the best method of spurring creativity was a simple tool. He said it’s invisible, everyone has it and it works without fail: a deadline. Creating short term campaigns (even ones that you’ll run again but will deliver new results on) keeps people returning to a community.
Work with Your Partners to Increase Reach. Partner networks are a great resource that can help you enrich your network. If you arm them with the tools to communicate with their audience, then they’ll help funnel more life into your community. The Cerebral Palsy Alliance provides their organizations with posters, pamphlets, email templates, tweets and more to help those networks begin the conversation.
To learn more from last year’s winners, check out their stories here:
If you’d like to nominate a community to become a winner in this year’s IdeaScale Open Innovation Awards, please visit our site.