What Does it Mean to “Manage Innovation?”

image curtesy of derek bruff via flickr

image courtesy of derek bruff via flickr

There are numerous types of innovation – from incremental and research innovation to disruptive or breakthrough innovation. But for any organization that is working to create a sustainable innovation environment within their company, there is a level of innovation management involved in the process. And although“management” sometimes seems antithetical to the spirit of innovation which encourages freedom and multi-direction dialogue, there are several key ways that management has to funnel that dialogue into impactful results.

One of the key challenges to achieving this goal is finding a method of selecting, rating, and prioritizing potential innovation in a way that tallies with an organization’s overall mission, goals, and capabilities. This is why IdeaScale is introducing ReviewScale to their suite of services.

The benefits of introducing a decision matrix solution roughly align to three categories:

Align innovation to business goals
ReviewScale ensures that every client is able to support ongoing organization goals whether it’s conversion, engagement, web traffic, product usability – each idea is subject to customizable, defined criteria that contributes to the overall success of the business.

Make a business case for innovation
One of the most challenging aspects of any organizational change is helping others to understand the end benefit of each innovation. ReviewScale assigns business value and real numbers to each idea.

Ensure ROI
The crowd provides numerous valuable ideas, but knowing which one to invest in is often a challenge. With ReviewScale, administrators are able to forecast future success with greater ease and deliver results more than 80% of the time.

If you’d like to learn more about IdeaScale’s decision matrix solution, ReviewScale, tune into our complimentary webinar “How to Build a Business Case for Crowdsourced Ideas Using Decision Matrix Software” scheduled for June 10th at 10 a.m. PDT. Register today!

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