Harnessing the Ideas of Innovation

John Paul Farmer (Sr Advisor to the US Chief Technology Advisor) and Nicole Sunstrum (Dir of Social Media at the University of Michegan)

John Paul Farmer (Sr Advisor to the US Chief Technology Advisor) and Nicole Sunstrum (Dir of Social Media at the University of Michegan)

We’re either three weeks post SXSW Interactive, or 49 weeks in preparation- depending on how you like to look at it. At IdeaScale, we’re still buzzing with the excitement over the 2014 event we were lucky enough to take part in. Our panelists spoke about how their crowdsourced campaigns harnessed the potential of the crowds in their respective fields – government and university.

We heard from Nikki Sunstrum, the Director of Social Media for the University of Michigan, on shaping the stream of ideas from a crowdsourced campaign into their fullest potential. John Paul Farmer, Sr Advisor to the US Chief Technology Advisor, spoke about getting the public involved in government innovation by opening up the ideation cycle through crowdsourcing. Both are inspired by the potential laying dormant in their audiences, and eagerly encourage tapping into that potential- in any industry.

If you weren’t able to make it out to Texas, you can catch up with our video How Government Harnesses Ideas with Crowdsourcing. Learn how these two representatives of different industries led crowdsourcing campaigns into successful change with IdeaScale.

Comments are closed.