What Can’t the Crowd Do?

4752989186_27f20caac8_oThe margin of things that you have to do without the crowd seems to be slimming. They can run your errands, perform your music, and author you a book in emoji. People are parceling out tasks and learning what it truly means to micro-manage on a macro level, because of the success of crowdsourcing. And not to get too postmodern on you, but now the crowd can also help you manage… crowdsourcing.

That’s part of what Rob Hoehn spoke about when he presented at Crowdopolis last month: behaviors that you want to encourage in your members, administrators, and moderators. Responsibilities and goals that can be managed by the few, can also be supplemented and improved with the help of the group.  But what behaviors should you focus on and why? And can you really get the crowd to participate?

Let’s just focus on two of the behaviors that we’re looking to encourage in crowdsourcing communities:

Engagement:
You need to keep members coming back. You don’t want them dutifully to create their member profile and then never log in again, but how do you keep them interested? How do you make them want to return? This is probably one of the questions that we get most often.

Aligning to Goals:
Help your crowd help you. Opening a forum for communications is all well and good, but what you may find surprising is that the communities that simply say “give me whatever ideas you have” in the spirit of openness and freedom, don’t perform as well as the communities that specify what they’re looking for (i.e. cost-savings, sustainability practice suggestions), etc. How do you encourage that behavior? Tune into our webinar to find out.

That’s just a preview of what we’ll be sharing on April 2nd at 10 a.m. PST – we’ve got five key behaviors and suggestions for achieving them that Rob Hoehn will be sharing in last month’s Crowdopolis  presentation – reprised here specifically for you (complete with The Office references as illustrative examples). If you’re interested in gamification, engagement behavior, badges, or catching up on some industry research, you can register for the webinar “There is No ROI on Understanding Alone” here.

What other behaviors would you like to learn about? How do you encourage your crowd to help you?

One response to “What Can’t the Crowd Do?

  1. Great insight! I’d add that perfecting the barrier to entry is also an important factor in determining if a crowdsourced campaign will be successful. Some people will be more useful in your crowd than others, so it’s important to set up a campaign in such a way that it attracts those people and subtly discourages others.

    I recently wrote an article about Wizards of the Coast, a company that really fired on all cylinders with their recent audience-engagement campaign. Check it out, if you’ve got the time:
    http://tinywork.wordpress.com/2013/03/12/ymtc/