Fan Videos and Crowdsourcing

ImageEarlier this year, we talked about the success of Behind the Mask (the crowdsourced Michael Jackson fan video). But other stars, franchises, and fads continue to evolve with the help of a crowdsourced fan base as well. One of the most entertaining and well-received of these projects in recent history is Star Wars Uncut. This project is the work of a very loyal, vocal, and creative base of enthusiasts who have since re-imagined George Lucas’ classic film Star Wars Episode IV: A New Hope with entirely new fan-based footage. You can view the 2-hour original laugh spectacle here.

The project that started in 2009 has produced a frame-for-frame recreation of the original. The movie is composed of 15-second clips of the film that have been remade by site visitors. Users could sign on, select a clip, recreate it, upload it and then the Star Wars Uncut team edited it all back together. As a result, the video has already

  • seen 2 Million views on YouTube since the January 18th debut,
  • won a Creative Arts Emmy Award for “Outstanding Achievement in Interactive Media” in 2010,
  • and received support from Lucasfilm which is amused and supportive and quoted as saying that they “hope that someday ‘Star Wars Uncut’ can air on Spike.”

With the release of the Phantom Menace in 3D, I’m sure it also didn’t hurt the franchise to re-invigorate the fan base.

And here are a few other fan-based crowdsourcing projects.

  • In 1988, Bon Jovi asked 250 fans to shoot whatever they want and that was cut together to create the video for “Bad Medicine.”
  • The Vaccines “Wetsuit” video, created by their dedicated audience of fans.
  • The Sour’s “Hibi no Neiro” video is composed entirely of webcame shots from fans.
  • The band, Garbage, used fan art for their “I Hate Love” video.

What other fan-based crowdsourcing projects? What other benefits does a crowdsourced fan project provide for an artist, product, or brand?

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