Case Study: TechSmith Software

 

TechSmith provides more than 30 countries with screen capture and recording software for individual and professional use. One of their products, Camtasia, allows users to record anything they see on their screen and edit it into a professional screencast that can be shared instantly.

Because of Techsmith’s commitment to innovation and quality, the Camtasia product is often improved and enhanced with each new release cycle. Techsmith was looking for a centralized tool for listening to their customers, allowing them to talk to each other, so that Techsmith could identify and prioritize potential new features for each updated version.

“One of the best things about the IdeaScale solution is that it saves the team both time and debate on identifying new features for each upcoming release. We know what’s important to include as well as why. It is a place for people to constantly add and suggest new feedback and we’ve found that it’s a great way to communicate with others about why we implement those changes.” -Shane Lovellette, Product Manager, TechSmith

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