Web 2.0 Conference – Groundswell

I am here at the Web 2.0 conference in SF and sitting in and listening to Charlene Li and Josh Bernoff talk about their book – GroundSwell. Very fascinating. They talk about defining objectives before looking at technology for your social strategy.

Their key message for community development is :

What is your objective? Define your objective and make sure you can get executive buy-in. Dell has Micheal Dell personally buying into Dell IdeaStorm and of course Howard Schultz himself was pushing MyStarbucksIdeas — With a killer PR effort.

  1. Listening
  2. Talking
  3. Energizing
  4. Support
  5. Embracing

Tips for success:

  • Know your customers
  • Measurable Objective (Choose one the items above)
  • Start Small, but think Big — get a pilot going, and then think about rolling it throughout your company

More information at

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