Tag Archives: IdeaScale

The World Cerebral Palsy Alliance is Asking for Help from the Crowd

WCPD14_Logo_USA_HRChange My Wold in 1 Minute, the IdeaScale community launched by the World Cerebral Palsy Alliance, is nearing the end of its idea and vote phase. In celebration of World CP Day, the community gathers ideas on how to improve the lives of those living their lives with CP. Submissions can be written or in video form, but here’s the catch – it must take the reader (or viewer) one minute or less to take in your idea!

With hundreds of ideas already submitted, the community is now open to voting. Competition is heating up, as a People’s Choice Prize of $500 will be awarded to the submitter of the top voted idea. Of course, all ideas will be reviewed by a panel including the most expert of experts – individuals living with CP and their families.

The current campaign is the third annual challenge of it’s kind. Through this campaign the World CP Alliance is able to promote education and awareness. But they ask that audience to do more than just listen – they want everyone to join in the charge. If everyone could donate just 1 minute, how much change could we see?

This year long event culminates in teams presenting actual solutions to the problems and ideas laid out in the World CP community. Year’s past have seen some incredible work, and this year’s challenge will certainly result in more amazing designs. Until the end of October, you don’t have to be an expert, you don’t have to be able to build a solar powered wheelchair, or a an exercise program designed for people with CP, all you have to do is join the community and vote! Visit the campaign here to see all of the already submitted ideas and vote on your favorites. Don’t miss any ideas, log in regularly as ideas are still being submitted. The People’s Choice most popular idea might be yours!

Innovation Without Borders: Creating Change Movements November 19th, 9 a.m. – 10 a.m. PST

innowobordersWhat if your brainstorming group went global?

Building a successful innovation program requires flexible boundaries between disciplines, a focus on multiple organizational goals, and the ability to measure value beyond the bottom line. Enter innovation without borders – the ability to connect globally with multiple networks that will propel a business forward.

Everyone is now familiar with what they call Joy’s Law: “No matter who you are, most of the smartest people work for someone else.” Sourcing ideas globally, publicly from a rich network of stakeholders, customers, subject matter experts and beyond is a resource that is now available to organizations of all sizes in this digital age.

Join IdeaScale in this exclusive webinar that explores the boundaries of ideation, the best practices that are part of borderless innovation, and the structure that helps shape success. This webinar will cover:

•  An introduction to borderless innovation

•  A discussion of how technology supplements borderless innovation

•  A summary of how innovation without borders was applied in a global competition

The webinar will include a live Q&A with the speakers. Join us and register for this complimentary webinar today!

Speakers Include:
Prith Banerjee, Managing Director of Global Technology R&D, Accenture
Rob Hoehn, CEO, IdeaScale
Aneesh Chopra, former CTO of the United States

Beyond the Idea

image curtesy of firelknot via flickr.

image courtesy of firelknot via flickr

A great idea can be hard won or emerge in a moment. But the idea isn’t the end of the journey, it’s only the beginning. The ground between a great idea and a great success spans development, launch, and reception.

Google’s gmail took over three years to develop, it launched in beta eight years after it was first attempted. The early development, where it was used internally, and the beta stages accessible by invite only users, allowed google, a search site, to refine their new offering. It’s hard now to remember a time when the launch of gmail seemed questionable, but at the time of launch is was poised to be a breakthrough, or a miserable failure. From the search function to the massive storage, the free email functioned more as an app than its competitors’ website centered functionality. Every feature that set google apart represented a user preference. (Time)

An idea must have an audience, as 3M chemist Spencer Silver discovered. Silver discovered a mild adhesive, just strong enough to attach to an object, but weak enough for the bond to be broken, and then adhesive to still adhere to a new surface. Unfortunately, this discovery was made in the process of attempting to create new, stronger adhesives, so Silver’s discovery was officially shelved. Undeterred, Silver persisted in sharing his discovery with his coworkers and colleagues. The core idea of the adhesive became the post-it note when another 3M employee sought a way to get his bookmarks to stay in a book without falling out. (NPR)

The development phase is where an idea turns into a market worthy offering with strong value proposition. As valuable as this development is, a succinct template for refinement can improve time to market. On October 21st IdeaScale is broadcasting a complimentary webinar to introduce CO-STAR: a refinement template and new module within our innovation management tool. Guests from EDG, the creators of the CO-STAR method, and the BBC will present the template and share use cases. Register today.

IdeaScale Open Innovation Awards: What We’re Looking For

open innovation awards

image courtesy of seth waite via flickr

IdeaScale’s second annual Open Innovation Awards are live and taking submissions! We’re taking submissions in three categories: Best Engagement strategy, Best Moderation Strategy, and Best Innovation. Prizes include Apple iPad Minis, discounted 2015 IdeaScale subscriptions, and the chance to fast track a new, 2015 IdeaScale feature. So what are we looking for in submissions?

Unique Approaches – Approaching problems with new systems and ideas is what innovation is all about. How has your community approached its mission? From the questions and topics being tackled, to the community set-up, idea submission and nurture, and how information is relayed back to the community – tell us about the approach that made your campaign run.

Creativity – The IdeaScale Open Innovation Awards are a celebration of the innovating behind your campaign’s innovation. No two IdeaScale campaigns are ever the same. What makes your campaign unique? Tell us about your favorite aspect of your campaign – share the defining details.

New Tactics – How did you get your community to submit ideas? To vote and comment? How did you maintain levels of engagement? Share the behind-the-scenes work that went into making your campaign flourish.

Quantifiable Metrics – It’s okay, go ahead and brag – you’ve earned it. We’re looking for the full picture of your achievements. When you submit, share the metrics of your success.

Planning and executing an innovation campaign is a large undertaking in any industry. The IdeaScale Open Innovation Awards are your chance to share what you’ve learned and accomplished at your IdeaScale campaign with the innovation community. Submissions will be accepted until November 14th, 2014, but don’t wait – submit today.

Innovating with COSTAR: Converting Ideas Into Business Plans

image curtesy of mike linksvayer via flickr

image courtesy of mike linksvayer via flickr

What happens when you have an idea, but what you need is a value proposition?

The process of nurturing an idea from its first inspiration into something that can be pitched in Silicon Valley requires planning, refinement, and careful consideration. Thankfully, the Enterprise Development Group is a team of expert thinkers, facilitators and trainers who have been consulting since 1986 who have also developed a template for businesses to refine their ideas. The template is called CO-STAR.

Join IdeaScale in this exclusive webinar that explores the CO-STAR approach from concept to execution with guest speakers from EDG and the BBC. The webinar will include

•  An overview of CO-STAR and its use in developing market-worthy ventures

•  A demonstration of CO-STAR within an innovation management program

•  A summary of how CO-STAR was applied at BBC

The webinar will include a live Q&A with the speakers. Join us and register for this complimentary webinar set to take place on Tuesday, October 21st at 9 a.m. PST today!

Speakers Include:

Herman Gyr, Founding Partner, EDG

Rob Hoehn, CEO, IdeaScale

Pat Younge, Former Chief Creative Officer, BBC

Successful Citizen Engagement Tuesday, September 30th, 1 p.m. – 1:45 p.m. EST

image curtesy of lee wright via flickr

image courtesy of lee wright via flickr

There is a growing trend of involving the crowd in public decision making. This practice has already been proven out in the private sector, where crowdsourcing has been used to solve longstanding issues, ranging from suggested feature improvements for mobile applications to reducing maternal mortality with technology.

The idea of involving the public isn’t new, But with the changing role of a public town hall, one has to ask “How can the engagement of the town meeting scale up from a couple thousand people standing in one location to many more than that?” or “How do you hear from the many people who can’t show up for meetings, but will show up to vote on election day and decide who’s doing a good job?”

To answer these questions, IdeaScale is offering a webinar on September 30, featuring Norm Jacknis, Director of Program Development, to review:

8 key reasons to engage citizens:

• Strategic things to consider to ensure a successful citizen dialogue
• Some interesting and thought provoking examples of citizen engagement
• The webinar will be followed by a live question and answer session.

Join us and register for this complimentary webinar today!

Change My World in One Minute

WCPD14_Logo_USA_HRRight now 17 million people around the world are living with Cerebral Palsy. Of the children living with CP:

      •  1 in 4 cannot talk
      •  1 in 3 cannot walk
      •  1 in 2 have an intellectual disability
      •  1 in 4 have epilepsy

It’s inconceivable, right? Not to the those 17 million, and not the 350 million people who are close to an adult or child with CP. That enormous crowd is at the base of the World Cerebral Palsy Day challenge: Change My World in One Minute.

This challenge has four stages, making it easy for anyone – hopefully everyone – to participate. The challenge is simple: submit a written or video, that takes a minute or less to watch or read, idea for how to improve the lives of people with CP.

      •  Stage 1: Idea Submission and Most Creative Prizes
Anyone can submit: those with CP, the people who know and love them, innovators and experts. Ideas are accepted through the end of October 2014. Apple iPads will be given out to the most innovative and creative ideas as spot prizes.

      •  Stage 2: Voting and People’s Choice Award
Voting begins October 1st and ends October 31st 2014. The participant whose idea gets the most votes in October will win the People’s Choice $500 Award.

      •  Step 3: Judging
A panel of experts made up of innovation specialists, individuals with CP and family members will review all submitted ideas. Their short list will be publicized on January 20th, 2015.

      •  Step 4: Invent It
Inventors, researchers and innovators are all welcomed to create prototypes and designs of solutions to the short listed ideas. Winners of the $30,000 prize pool are announced on July 20th, 2015.

This is the 3rd Change My World Challenge issued. In years past winners thought up a solar powered wheelchair – that was built during the Invent It! stage and a customizable walker – built for function AND style. Idea submission is already open, and drawing some great ideas already, including a portable ramp, a preschool revamped to meet the needs of kids with CP, and some really inventive mobility concepts.

Participation on any level will help make the lives of those with CP easier, and more fulfilling. An idea, a vote, or even a social media share for this event will increase awareness, and grow the crowd of innovators. A $10,000 prize will be awarded to the non-profit organization with the most clients, family members, staff, and allies participating.

So get in there and submit your best ideas. Don’t forget to celebrate World CP Day on October 1st by wearing green, spreading the world, and returning to the community to vote for the most innovative, most exciting, most life changing ideas.

Announcing the Second Annual Open Innovation Awards

For the second year in a row IdeaScale is hosting a competition among innovators: The Open Innovation Awards. This annual contest is a way to honor the IdeaScale communities that demonstrate their exceptional innovation best practices.

The specific rules and eligibility are posted at ideascale.com/innovation-award, but the contest is open to IdeaScale members, administrators, and moderators that can demonstrate a community’s expertise in the areas of engagement, moderation, or delivery.

All entrees are due by November 14th, 2014 and must be submitted online with the application completed in a single sitting. For an advance copy of all application questions, contact jessica.day@ideascale.com. Finalists will be selected by December. Final winners will be announced before the holidays in mid-December.

Winners will receive an Apple iPad Mini, a discount on their 2015 IdeaScale subscription and a stylized and shareable press packet. All winners will also have the ability to fast track an IdeaScale feature for 2015 and be able to activate one of the higher-end features free of charge.

And if you’re interested in seeing more from last year’s winners, check out their stories here:

    •  Yale
    •  Marriott
    •  UNCW
    •  State of Minnesota
    •  The Cerebral Palsy Alliance

If you’d like to nominate a community to become a winner in this year’s IdeaScale Open Innovation Awards, please visit our site!

The Customer-Product Relationship, in Real-Time

image curtesy of mkhmarketing via flickr

image courtesy of mkhmarketing via flickr

The internet is wallpapered with customer feedback – frustrated customers publicly tweeting complaints, exuberant followers checking the Facebook page of their favorite company, and engaged end users submitting product suggestions directly to a company’s website. Easy access enables constant communication between companies, both large and small, and their consumers.

This variety of channels to communication can be beneficial to consumers, and to companies:

Social media gives a voice to the consumer – A public space like a company’s website or their twitter can be a platform for users to share opinions and experiences with not only the makers and sellers of the product, but with other consumers.

Ease of use – Most companies curate multiple social media profiles as well as a website. Recent statistics show that 72% of internet users are active on social media, that number goes up to 89% for users between 18 and 29.

Rich feedback – Where a survey can answer important questions, and market research can yield significant findings, direct communication between a company and their end users is a conversation to rich data. Consumers can speak on any topic – not just those the company knows to be important. With this conversation occurring in on a public platform, other users can join and help develop ideas.

Improved reaction and implementation time – Which brings us to the biggest benefit to consumer and company alike: reaction time is improved when customer interactions can be received in real-time, and responded to just as quickly. When this dialogue occurs in real-time, the product, and the company can improve and grow at a faster speed.

But, with easier access comes higher expectations. From the viewpoint of the customer, posting a product suggestion to their preferred social media platform is the easiest way to give a company direct feedback. From the vantage point of that company, that page or profile is just one of many outlets that require constant monitoring. Since the speed at which an end user can contact a company has improved, the assumption is often that they’ll receive a response, and see follow-through just as quickly.

Drawing this conversation to one location that is easily accessible to both the consumers, and employees can improve on everything social media has to offer to this customer/company relationship. Some companies utilize a crowdsourced innovation platform to monitor the conversation more effectively. An innovation platform allows customers to see all ideas submitted by other customers, and add to those ideas. It allows employees from all aspects of the product company to see, and participate in the full feedback cycle.

Culture First, Innovation Second: 3 Tips to Better Work Culture

image curtesy of chris meller via flickr

image courtesy of chris meller via flickr

Every organization that looks to build a sustained innovation program has to develop an in-house innovation methodology, adopt innovation software, and build a great team, but it also has to create a culture of innovation designed to get the results that they’re looking for. And it’s no surprise that companies with a poor culture, generate poor results. The sad fact of the matter is that 70% of all organizational change efforts fail.

So savvy innovation leaders sometimes begin by building a better innovation culture. They design better methods of communication, better workplace policies, and new modes of collaboration. If you’re someone who’s looking to impact innovation culture, here are three ways to get started:

Build in Time for Free Play:
Great ideas always seem to come at the oddest times, brushing your teeth, driving in the car, taking a jog. Everyone likes to point out that some of the market leaders are doing just this. 3M and Google offered their employees that celebrated “20% Time” to try out new ideas outside of their job description. This freedom of schedule allows for more elastic thinking and a broader team mentality.

Give up Rewards:
When we really take a look at what motivates creative individuals, we see the research tells us to get away from carrots and sticks – rewards and punishments. While these concepts “work,” it isn’t in the way you’d think.  To truly create a culture of innovation research tells us: skip the gimmicks and move towards needs-based cultures.  Author Dan Pink laid out the three needs to focus on in his book, Drive: The Truth About What Motivates Us. When we focus on Autonomy, Mastery and Purpose employees have the freedom to do great work and the support and skills to maintain it. Meaningful work requires internal rather than external motivation.

Train Team Members to Communicate More Effectively:
Participating in open innovation requires at least a modicum of trust from participants: trust in the program, trust in the administrators, trust in the rest of the community. Much of this trust is generated by the way the community perceives those participants, based on how they communicate. Working to communicate empathically and build that language into the workplace is important.

IdeaScale knows that one of the largest hurdles to overcome in building an innovative culture is managing communication. That’s why IdeaScale is offering a complimentary webinar about Creating a Culture of Innovation that is focused on communication strategies for innovators. Register for our August 27th webinar here.