As you know, this Wednesday is our complimentary webinar: The ROI on Rewards: When To Add Incentives to Your Campaign.
We’ll be talking about how to gamify your approach to network intelligence communities and what sort of motivation can generate better ideas and participation. But over the past few weeks, we’ve been thinking a lot about how varied different incentives can be.
One of our favorite rewards is obviously the President’s SAVE Award. After federal employees have submitted their ideas and the public has voted on those ideas and after the OMB has narrowed down the finalist to the top idea, the winner gets to come to Washington to present their idea to the President. The real award is not just meeting the President, but also the honor of having made such a difference as well. Two ideas (by themselves) have already saved the government over $42 million.
Another example is Manor, Texas – a small town that has introduced “innobucks.” Citizens that submit ideas or review and comment on ideas, earn innobucks that can be exchanged for various rewards, like a ride-along with the Chief of Police or dinner with the city mayor.
And, of course, Kickstarter has helped pave the way for rewards that are both creative and help evangelize the product/project. A woman traveling around the world offers pictures of herself at various tourist points, a man creating his own short film offers an exclusive discount on the purchase of his DVD.
But, the real reward is often simply recognition or participating in the community. How do we honor those ideas? What sort of encouragement takes place in order to value innovation? This alone can often make a difference with 69% of employees saying that they would work harder if they were better recognized. This goes for sharing innovation, as well.
What sort of incentives do you offer? Want to know more about how to incentivize your innovation program? Join us by registering here for our webinar:
The ROI on Rewards: When To Add Incentives to Your Campaign
Wednesday, January 9th, 2013
9:30 a.m. – 10:00 a.m. PST
Join IdeaScale and Olivier Toubia in this complimentary webinar as we explore the behaviors that influence engagement when it comes to innovation and idea generation communities.
The questions the webinar will answer:
-How can I gamify the innovation experience?
-What sort of incentive programs work best for my goals?
Olivier Toubia’s article “Idea Generation, Creativity, and Incentives” was the winner of the John Little Best Paper Award. Toubia explores the behaviors that drive engagement, what sorts of incentives work best for different campaigns with different goals, and offers practical management advice for idea generation communities.
Wednesday, January 9th, 2013
9:30 a.m. – 10:00 a.m. PS
For a look at some of Toubia’s research, visit here.
For more information about IdeaScale, please visit our site
Olivier Toubia, Glaubinger Professor of Business, Columbia Business School
Register here for this complimentary webinar.
IdeaScale works globally and has a truly far-flung network of associates. We’ve become experts at telecommuting and long distance collaborating and it helps to serve our global network of clients as well. Someone’s always on.
However, every so often, our team gathers and we reach a critical mass. Amazing things happen in this time: we get some great ideas into production, we collaborate, overheard conversations become group brainstorming sessions. We become drunk on our own power and possibility and sometimes this veers into dangerous territory as it did this week.
With team members in from all over the U.S. and as far away as Bangladesh – all of us assembled in our Bay Area headquarters, exciting things happened. In addition to a lot of great progress on IdeaScale projects, we launched a week-long quest that we called Burger Week.
Each day this week, the whole team has gathered at lunch-time in search of another great burger. Every day this week was a new chance to have the art and science of burger assemblage re-envisioned for us. Crucial questions came into play: drive-in style or gourmet burgers? Pickles and mayo on every burger or were those considered burger perks? It got to the point where there was a strange emptiness that prevailed over us all right around noon? What was this feeling? This void? And then it dawned on us: it had been almost 24 hours since our last burger.
Since the start of burger week, we have visited: Stags Lunchnette, Smokehouse, True Burger, Phat Matt’s BBQ, and we’ll just have to see what Friday afternoon has in store. Yes, next week, we might all have to retreat to our separate corners of the world, but not without answering what our favorite East Bay burger was.
What are we going to do next time everyone’s in town? Pizza Week.
What happens when your team collaborates? What’s your favorite burger? Want to know what we think? Just email us and we’d be glad to give you a burger recommendation. It’s safe to say that we reference the Hamblogger as our fearless burger guide. Check it out for some great burger writing and recommendations.
While we look forward to the upcoming complimentary webinar tomorrow, we thought it might be fun to share some customer feedback statistics from our research:
79% of companies DO NOT define best practices for utilizing and deriving actionable insights from customer feedback.
Source: Aberdeen Group
70% of customer experience management best-in-class adopters use customer feedback to make strategic decisions.
Source: Aberdeen Group
In 2010, even with evolving and proliferating technologies, the most common channels for customer feedback collection were:
- Email/online surveys: 51%
- Phone surveys: 28%
- Informal customer phone calls: 21%
Source: MarketTools http://marketing.markettools.com/rs/markettools/images/MarketTools_EFM_MarketPlace_Report_data.pdf
Customer service is an even more firm bottom line for customers that leave companies: According to Accenture’s 4th Annual Study on Customer Service for the United States, 73% [of customers] report they left a service provider because of poor customer service, versus only 47% who left because of a lower price.
People are talking about products and brands: looking at just Twitter alone, one Penn State study found that 20% of tweets were asking about or discussing products.
Source: Penn State study
Learn more about the future of customer feedback and collaboration at our complimentary webinar on October 30th at 9 a.m. PST. Register here.
Join SAP and IdeaScale in this complimentary webinar as we navigate the future of customer engagement.
The IdeaScale-powered SAP Business ByDesign Ideas Forum allows customers and partners to submit their ideas for improvement to the SAP product. Although SAP has always reached out to their customers throughout the development lifecycle, SAP found several unique opportunities offered by managing ideas and new innovation through their ideas forum. Learn tips and tricks about building a global community, stewarding ideas, and impacting final product offerings in this webinar.
Tuesday, October 30th, 2012
9 a.m. – 9:30 a.m. PST
For more information about the Ideas Forum, read this article.
Rob Hoehn, co-founder and CEO, IdeaScale
Tatjana Walter, solution expert, SAP
Register here for this complimentary webinar that takes place next week.
IdeaScale is constantly working to improve the offerings for our clients. We’re doing this at every level, looking to improve usability across all audiences. But we could never forget the fearless administrators who peer into projects, campaigns, and questions from every direction. They’re analyzing responses, assigning moderators, and observing the community.
Which is why IdeaScale is pleased to introduce our Admin Panel 2.0 – a better back end than ever before. Not only is it better looking and easier to use, it also includes new features like an idea list page size and a separate image library as well as others.
Now, if you’re like me, that means that sometimes when they update the blogspot dashboard or Facebook interface, that sometimes it throws off my online game for a couple of days, but the new IdeaScale admin panel is designed to be intuitive and accessible.
And it all starts tonight – the new features will be available this evening (US Time Zones). Be sure to check it out.
What do you think of the new administration panel? What sorts of new features are you most excited about?
The news has reported several times over at this point that the Senate has voted to approve the JOBS Act (Jump-start Our Business Start-ups), which (among other things) allows for the crowdfunding of capital of up to $1 million annually without needing to register the shares for public trading with the Securities and Exchange Commission. The amendments to the bill have been made and run through both the Senate and the House and it has been announced that the President will sign the bill into law on Thursday… that’s today!
What’s nice about this initiative passing – beyond the doors it opens up for start-ups and other small businesses, is the general approval on both sides of party lines about the bill itself. The bill passed 73 to 26 in the Senate and then 380 to 41 in the House once the proposed amendments were integrated. And, with the polarized politics that you so often hear about, it’s nice to see that sometimes they’re on the same page. And the bill has been known to be supported by the President for some time now, which is why it’s generally expected that it will be signed today.
IdeaScale (as it’s also constantly evolving) has introduced the ability to crowdfund on our platform. With just a few clicks, your project can be off and running whether it’s fundraising for your next dog sled race or raising the start-up capital for your new dotcom company. And with IdeaScale, you can fundraise by ideas so that those initiatives that are popular rise to the top and generously grow as each new fan supports it.
With an industry that’s projected to grow by 500% by 2013, it’s no wonder that 90% were in favor of the bill that supports a new way of fundraising for business, the arts, and more.
What do you project for the future of crowdfunding? What would you like to see next from IdeaScale?